Marketing Trends Worth Considering in 2025

Has it been a while since you really paid attention to your marketing efforts?

If so, now might be just the right time to take a step back and evaluate what is working, or where you could improve. Are you targeting the right audience? Do you consistently keep in contact with your client database? Are you using the best channels? Let's take a closer look at some of the tried-and-true marketing trends in real estate that might help you achieve your goals.

Short-Form Videos

Over the last several years short-form video content has become one of the leading ways businesses connect with audiences. With attention spans shrinking, 15–60 second videos offer a quick and impactful way to share content.

Hubstaff calls it the top format for marketers, and Hootsuite reports 73% of consumers prefer it for learning about products or services. Platforms like TikTok, Instagram Reels, and YouTube Shorts make reaching wide audiences fast and easy.

In real estate short-form videos are powerful tools to showcase properties, highlight neighborhoods, and add a personal touch. Remember that viral video? That’s the power of short-form.

Social Media

Each year, the role of social media in real estate marketing grows more significant, and 2025 is no exception. A 2024 report from the Pew Research Center showed that the vast majority of American adults use at least one social media platform. YouTube leads with 85% usage, followed by Facebook (70%), Instagram (50%), Pinterest (36%), and TikTok (33%).

What’s evolving is the approach: social media is no longer just about having a presence. It is about creating content that the audience can relate to. Understanding each platform’s strengths is key. Facebook is all about targeted advertising and local engagement, while Instagram is great for visual storytelling.

By strategically using each platform, you can expand your reach and connect with clients throughout every stage of the home buying or selling journey. When used together, these platforms form a powerful, integrated marketing strategy.

Here are some practical tips to help you blend them effectively:

• Cross-post strategically Share Instagram Reels to Facebook, and repurpose TikTok videos for Instagram Stories to maximize reach.

• Repurpose long-form content Turn YouTube videos into short clips for TikTok or Instagram to keep your content fresh and engaging.

• Tailor your content to the platform Use a polished, professional tone on LinkedIn, but keep things more relaxed and fun on TikTok or Instagram.

Artificial Intelligence

If you haven’t started using AI tools to simplify your daily workflow, now’s the perfect time to begin. AI isn’t going anywhere, and according to consulting firm McKinsey & Company, it has the potential to create "$110 billion to $180 billion or more in value for the real estate industry".

There’s a wide range of AI tools designed specifically for real estate. From virtual staging and automated listing creation to pricing predictions and investment analysis for commercial properties, these technologies can significantly lighten your workload. By automating routine tasks, AI gives you more time to focus on what truly matters: delivering personalized, compassionate service to your clients.

Geofencing

It is a known fact that real estate is all about location. You probably already use tools like Google My Business and local SEO to reach the right people in the right places. But if you haven’t explored geofencing yet, you’re missing out on one of the smartest ways to up your marketing game.

Geofencing lets you target potential buyers exactly when and where it matters most. We're talking about real-time, location-based marketing that can deliver your message right to someone’s phone just as they enter a neighborhood, walk by a brokerage, or even tour a competitor’s open house.

The truth is, today’s buyers aren’t just shopping for bedrooms and bathrooms—they’re looking for a lifestyle. That’s why hyperlocal marketing is so powerful. It helps you connect with people not just where they are on the map, but where they are in their journey.

Here’s how it could play out:

A couple’s out touring open houses on a sunny Saturday afternoon. As they drive through a popular neighborhood, a notification pops up: “Hey there! Check out this adorable 3-bedroom, open today from 1–3 PM, just around the corner! Come take a look!”

Or maybe someone’s browsing listings on their phone while grabbing coffee in a high-demand area. Suddenly, they start seeing your listings in their Instagram feed or on Google ads, all within a few miles of where they are.

That’s not just smart - it’s timing and relevance at its best. You’re showing up for potential buyers when they’re already thinking about making a move.

Geofencing isn’t just another tech trend. It's a game-changer for real estate pros who want to market smarter.

Visual Search

As technology keeps moving forward, the way people search for things (especially homes) is changing too. Visual search is quickly becoming a go-to tool for helping people find what they’re looking for in a more intuitive way. By optimizing your content for this kind of search, you’re not only making your listings easier to find, but also opening the door to more potential clients.

So, what is visual search? Instead of typing in keywords, users can upload a photo or snap a picture to search for similar items. Tools like Google Lens and Pinterest make it easy—someone could see a house they love, take a photo, and instantly find similar listings based on style, features, or location.

One simple way to make your listings stand out? Highlight them front and center on your website. For instance, feature your top listings just below the main banner. It’s one of the first things website visitors see, and it draws in serious buyers right away.

Here’s how you can make visual search work for you:

• Make sure your property photos are high-quality, and tagged with the right keywords. Think in terms of what buyers are looking for, like “modern farmhouse kitchen” or “beachfront patio.”
  

• Platforms like Pinterest, Instagram, and even Zillow are leaning into visual search, so listings that are well-optimized really stand out.
  

• And the best part? If someone uploads a photo of a home they love, your beautifully presented and well-tagged listing could pop up as a match, bringing more eyes (and potential buyers) to your page.